GD212 Copyright Issues
This week we'll address any remaining questions or issues before
taking an exam about "critical incidents" and case studies.
Bring your book, notes, and any web printouts.
More Critical Incidents
Discuss these Internet scenarios:
1. You’ve enrolled in a costly online course in Web marketing. You’ve also joined Webbies, an email discussion group for information sharing among Web developers. One of your Webbie "pals" is looking for help with collecting consumer demographic information using the Web, so you privately forward him the article that your online course instructor wrote and distributed to her students.
2. You have a Website that provides various services for your marketing research clients. You find an interesting news item in The Wall Street Journal Online and post it on your Website, complete with a credit for the source. It is about 4 paragraphs long, and you copied it without changing anything.
3. You write a humorous guide to getting a job in the "Ad Biz" in LA and post it on your Website, complete with a copyright notice. You post a message to your Advertising Usenet group suggesting that they visit your site. Days later, while Web surfing, you find that someone in a London ad agency has copied your article into his online newsletter, word-for-word, and has substituted his name for yours.
4. You find the article you wrote (above) appearing again, this time in an online magazine for members of a Los Angeles Internet Service Provider. The ISP has politely given credit to the London "author."
BONUS: When have other "technological messengers" been accused of being parties to infringement?
Study (and bring with you) the Moot Cases we've discussed in class. Be prepared to discuss in writing the pertinent issues in the judges' rulings.